Here’s A Feel-Good List Of Indie Fashion Shops To Consider

By Danielle Nagel

As we were looking for a location for our big lookbook shoot we got an interesting email. One of my best friends Alden and I got invited to Modernism Week in Palm Springs. I’m a huge fan of this era, in both interiors and a graphic design perspective. Alden also happens to be an amazing full time model who I love to shoot for Dazey. I reached back out to Modernism Week to see if they would let us shoot in one of their epic locations. I was ecstatic when they said we could some the day before the event and create some content! The house that the party was to be held at was recently renovated and no photos were to be found until the big reveal the day of. So we really went into this with no idea of what to expect, a sort of guerrilla lookbook shoot! I was both exited and anxious. When we got to the location there appeared to be quite a bit going on with final touches on the renovation and we got a tad nervous.

As you know Dazey is a very bright, colorful, and funky brand. While the Hidden Frey was no doubt gorgeous, it was quite clean and white looking and less quirky. We did a few looks there and began talking to Jackie and DeeAnne, the owners. They also happened to own another amazing property they were showing for modernism week! The called it The Moroccan and with a name like that we knew it has to be amazing. They were so kind to let us finish the shoot over there! We initially were going to shoot in the front and backyard area but when we walked into the house our jaws dropped. It was a funky bright little piece of mid-century modern paradise! With a little convincing (and sort of just going ahead and doing it haha) we got to shoot inside this mind blowing property.

Jackie and DeeAnee are wives and the owners of Thomboy Properties, one of the best modern renovation companies in Palm Springs and these ladies KILL THE GAME in an industry not often ran by females! Everything about their story is unique, unexpected, and fabulous. So excited to have partnered with rad Dazey Ladies as always on this shoot!