A woman sitting cross-legged on a rug pulling the crumpled tissue paper out of the inside of a brand-new bone TREAD Court sneaker, the lid off the box beside her, the other shoe still wrapped, tissue and the little packing ball on the floor around her. Daytime, hard sun, no candles lit.
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One silhouette, properly considered

A photographer crouched on a studio floor in white TREAD Court sneakers checking the back of a camera, gear bags open around her. Daytime, hard window light, no candles lit.
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How to judge a court shoe online

A booth strip from the opening weekend
Stories TREAD TREAD Court System
TREAD Studio 2 min de lecture
The photo booth

We put a booth in the shop for a weekend. Four frames, a shoe in most of them, nobody standing still.