A woman sitting cross-legged on a rug pulling the crumpled tissue paper out of the inside of a brand-new bone TREAD Court sneaker, the lid off the box beside her, the other shoe still wrapped, tissue and the little packing ball on the floor around her. Daytime, hard sun, no candles lit.
FEATURED

One silhouette, properly considered

Why we make one court shoe instead of a new one every season, and what making it properly actually means.

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A photographer crouched on a studio floor in white TREAD Court sneakers checking the back of a camera, gear bags open around her. Daytime, hard window light, no candles lit.
FEATURED

How to judge a court shoe online

Plain court shoes all look alike from a distance. The differences that matter are easy to check once you know what to ask.

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A booth strip from the opening weekend
Stories TREAD TREAD Court System
TREAD Studio 2 min read
The photo booth

We put a booth in the shop for a weekend. Four frames, a shoe in most of them, nobody standing still.